Shakira and Jennifer Lopez weren’t paid to carry out the 2020 Tremendous Bowl halftime present — however their roughly 15-minute set remains to be paying off.
The “two little Latin ladies” — as J-Lo dubbed the duo in an Instagram FB, +1.99% submit simply hours earlier than their showstopping efficiency aired stay on Fox FOX, +1.56% — carried out a bilingual medley of 14 of their best hits. throughout Sunday evening’s sport, which noticed the Kansas Metropolis Chiefs rally to beat the San Francisco 49ers in Miami.
And with viral moments similar to Shakira’s meme-oracle tongue flicking, J-Lo exhibiting off her “Hustlers” strikes whereas pole-dancing in a glowing bodysuit, in addition to the nods to the border disaster by exhibiting youngsters in cages, viewers had been nonetheless speaking about #HalftimeShow2020 and its setlist on Twitter TWTR, +2.63% and trying to find the performances on Google GOOG, -3.46% nicely into Monday afternoon. Right here it’s beneath:
In consequence, these collected songs noticed a whopping 1,013% gross sales improve within the US on Sunday, Feb. 2, in line with preliminary Nielsen Music gross sales knowledge reported by Billboard. The singles offered 16,000 digital downloads all collectively on Sunday, which was up from somewhat greater than 1,000 collectively on Saturday, Feb. 1.
Shakira’s gyrations generated probably the most gross sales to date, as her 2001 hit “Each time, Wherever,” was the preliminary best-seller with nearly 4,000 gross sales on Feb. 2, which was a 1,194% improve in comparison with the day earlier than. That was adopted by her 2006 single “Hips Do not Lie” with 2,000 downloads on Sunday (a 1,126% improve from the day earlier than).
However J-Lo dominated on Amazon AMZN, +1.47%. An organization spokesperson informed MarketWatch that Alexa requests for the “Jenny on the Block” singer on Amazon Music rose greater than 5x (426%) on sport day in comparison with the earlier Sunday, whereas Alexa requests for Shakira jumped 303%. Streams for J-Lo on Amazon Music additionally elevated 432% on Tremendous Bowl Sunday over the Sunday earlier than, whereas Shakira’s rose 150%.
And within the hours after their halftime efficiency, Spotify SPOT, +4.25% streams of Lopez’s music rose by greater than 335% and Shakira’s music by about 230%, in comparison with the identical window per week in the past. Shakira’s “Empire” noticed the largest bump, nonetheless, with streams rising 2,135%.
Whereas J-Lo instructions $2.2 million for every efficiency on tour, in line with Forbes, and Shakira rakes in $1.6 million, the ladies weren’t paid for the present itself (though their bills and manufacturing prices had been coated by the NFL.) Moderately, These headliners — like performers similar to Beyonce and Bruno Mars earlier than them — are hustling for the publicity. The Tremendous Bowl is usually the most-watched tv broadcast within the nation annually; The 2015 match-up between the Patriots and the Seahawks pulled in 144.44 million viewers, taking the crown because the most-watched Tremendous Bowl of all time. Fox was promoting 30-second business slots for as a lot as $5.6 million in November — and the half-time present performer(s) get nearly 15 entire minutes of airtime to themselves.
So after Girl Gaga performed the 2017 halftime present, her album gross sales jumped 1,980%, in line with BuzzAngle Music as reported by Forbes. She offered 24,075 albums on Tremendous Bowl Sunday, and 14,364 extra the following day. Pandora informed MarketWatch that the “Shallow” singer noticed a 1,400% surge in artist station provides on the radio platform. And within the hour following Justin Timberlake’s 2018 Tremendous Bowl halftime efficiency, his Spotify streams spiked 214%, Billboard reported. His artist station provides jumped 175% on Pandora. Final 12 months, Maroon 5’s halftime present boosted the band’s gross sales by 434%.
Shakira and J-Lo’s 2020 Tremendous Bowl halftime present set additionally featured particular company Unhealthy Bunny, J Balvin, and Lopez’s 11-year-old daughter Emme.
Extra gross sales and streaming figures are anticipated to be launched this week.